So, make it count! Your profile photo will display at about 165 x 165 square. Brand your profile photoĪs with any social network, your profile photo is brand gold. Screenshot via Pinterest from you don’t have a Pinterest business account already, switch over! Pinterest has made it easy to convert your existing personal account, so you can brand your Pinterest presence, keep it professional, and keep your personal and business Pinterest accounts very, very separate. Now, here’s how to make it work: Pinterest best practices Convert to a Pinterest business account Put all this together, consider the fact that Pinterest makes for easier success than the Big Names, and throw in 200 million monthly active users and 2+ billion monthly searches, and we think there’s irrefutable evidence that your brand should be on Pinterest. What’s more, a mind-blowing 93% of Pinners report they use the platform to make purchasing decisions, 87% have purchased something because of Pinterest, about two-thirds look at their Pins while out shopping, and approximately half of Pinners have made a purchasing decision after viewing a Promoted Pin. That’s right – not Twitter, not Instagram Pinterest influences more buying decisions than both. So, be social, not commercial!Īccording to eMarketer, the only platform more influential than Pinterest is… Facebook. Pinterest is a social bookmarking site, not a broadcast service.
Instead, they focus efforts on Facebook and Twitter, with some Instagram thrown in for visuals. Pinterest is somewhat of a dark horse: While it’s a big name in social, many brands don’t quite know how to handle the platform.
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